91Æƽâ°æ

A marketing degree from 91Æƽâ°æ opens doors to career paths including marketing manager, marketing researcher, advertising manager, digital marketing manager, product or brand manager, distribution manager, and sales manager. 

At 91Æƽâ°æ, you can study marketing as a major within the Bachelor of Business or Bachelor of Communication and Creative Industries. Your specific career direction will depend on your interests and whether you focus on areas such as digital marketing, advertising, brand management, or market research across industries including business, media, government, and private sectors.

Yes, marketing degrees remain in strong demand. Skilled marketing and creative professionals continue to be sought after due to ongoing talent needs and hiring challenges.  

Marketing managers will continue to be valued as organisations use marketing campaigns to maintain and expand their market share. They're sought after for their ability to craft pricing strategies and find new ways to reach customers through evolving channels and platforms. 

A marketing degree requires creative thinking, analytical skills, and an understanding of consumer behaviour and business strategy. You'll need to develop skills in communication, data analysis, digital tools, and strategic planning. The level of difficulty of your study will depend on a number of factors including your academic strengths, chosen specialisation and personal circumstances. 

At 91Æƽâ°æ, marketing degrees balance creative and analytical work, with opportunities to work on real-world campaigns and projects. You'll learn in a supportive environment with experienced lecturers and forge industry connections that help you build practical skills alongside theoretical knowledge. 

91Æƽâ°æ’s Bachelor of Business with a Marketing major takes approximately three years to complete if you're studying full-time. You can choose to accelerate your study and finish in two years if you're studying full-time over six consecutive study periods. 

The Bachelor of Communication and Creative Industries with a Marketing major also takes approximately three years to complete. If you study part-time, the duration will be longer depending on your individual study load and commitments. 91Æƽâ°æ also offers postgraduate digital marketing options through the Graduate Certificate, Graduate Diploma, and Master of Business. 

In Australia, marketing degrees are typically awarded as a Bachelor of Business rather than a BA (Bachelor of Arts) or BS (Bachelor of Science). At 91Æƽâ°æ, you can study marketing through the Bachelor of Business or the Bachelor of Communication and Creative Industries, depending on whether you want a business-focused or communication-focused approach. 

Both qualifications provide the skills and knowledge needed for marketing careers, with the choice depending on your interests and whether you prefer a business management pathway or a creative industries pathway. 

91Æƽâ°æ’s marketing degrees will develop your skills in market research, digital marketing, advertising, brand management, consumer behaviour, campaign strategy, and data analysis. Your learning will combine theoretical knowledge with practical experience through case studies, projects, and opportunities to work with industry partners.  

With 91Æƽâ°æ’s Bachelor of Business Marketing major, you'll learn to capture your audience's attention, communicate your product value, and successfully convert and retain customers. Comparatively, the Bachelor of Communication and Creative Industries Marketing major teaches you to contribute to industry growth and development across various sectors by understanding consumer behaviour to create market value, generate strategies and tap into marketing channels.